Your expertise is clear to you. Is it clear to the right buyer?
You have the experience and know the value of your work. But a visitor to your LinkedIn profile may still have to work out who you help, what you solve and why your approach is worth trusting.
For established B2B consultants and independent experts with a real service and experience to show.
THE BUYER PATH
Expertise→Proof→Profile→Content→Conversation
WHAT YOU KNOWWHAT BUYERS UNDERSTAND
AT THE END, YOU’LL HAVE
A clear message and a practical plan to use it.
Positioning and profile direction
A map for using your proof
10 post briefs built around your expertise
A CTA and conversation framework
PROOF IN PRACTICE
Visibility is only the start.
A post reached 16,288 people and drove 65 profile views. Content earned 70,565 impressions in 90 days, up 60%. And people took action: 114 saves and 23 button engagements.
The Authority Gap Sprint helps turn clear positioning, credible proof, and intentional content into a stronger path from attention to conversation.
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SINGLE POST · PROFILE ACTION
16,288 people reached · 65 profile views
CONTENT PERFORMANCE · 90 DAYS
70,565 impressions · 60% increase
ENGAGEMENT · AUDIENCE ACTION
114 saves · 23 button engagements
THE PROCESS
Fourteen days. A plan you can keep using.
DAYS 1–3
FIND THE GAP
We review your offer, profile, examples and recent content.
DAYS 4–6
CLARIFY THE MESSAGE
We settle on the audience, problem and position to lead with.
DAYS 7–10
BUILD THE MATERIALS
We shape your profile direction, proof map, trust reasons and post briefs.
DAYS 11–14
PLAN THE NEXT CONVERSATION
We finish your CTA, response framework and implementation plan.
You leave with a plan you can put into practice after the Sprint ends.
THE FIRST SPRINT
Make it easier for the right buyers to understand why they should choose you.
In 14 days, we’ll connect your buyer, your expertise, your proof, and your LinkedIn content into one clear path toward a business conversation.
Founder-validation price: $1,000
You bring the ideas, experience, proof, and feedback. I’ll help you organise them into a system that sounds like you and makes sense to the buyer you want to reach.
What we’ll build together
A buyer worth being known byDefine the kind of client your work is best suited to help.
The problem that makes your work matterClarify what that buyer is trying to solve and why it matters now.
A position people can rememberPut into words who you help, what you help them change, and why your approach is credible.
A profile that answers the buyer’s first questionsShape your headline, About, Featured, and call to action so visitors can quickly see what you do and why it matters to them.
A proof map that makes your experience visibleChoose the results, projects, decisions, and stories that help buyers understand what you bring.
Five reasons a qualified buyer can trust your approachTurn your expertise into clear buying arguments you can use in your profile, content, and conversations.
Ten post briefs with a job to doCreate three flagship ideas and seven supporting briefs that build recognition, explain your value, and make the next step feel natural.
A path from interest to conversationClarify what to invite a potential buyer to do and how to continue the conversation without forcing a pitch.
A 14-day implementation planKnow what to update, publish, and put into practice first.
Two working calls and light support during the SprintMake decisions together, keep the work moving, and refine the system as we go.
See If This FitsThe Sprint gives your expertise a clearer path to the right conversation. It does not guarantee impressions, leads, meetings, or revenue.
RECOGNIZE THE GAP
Where does your expertise keep getting stuck?
CLEAR IN YOUR HEAD
Your offer makes sense to you.
But buyers still ask what you actually do.
CONTENT WITHOUT A PATH
Your posts are useful.
They just do not lead anywhere.
PROOF BURIED
You have the experience.
Your profile barely shows it.
BLURRED POSITION
People see your content.
They do not know what to remember you for.
QUIET PIPELINE
Engagement looks fine.
Your pipeline says otherwise.
If any of these feel familiar, the issue may be how your work is presented—not the value of the work itself.
THE AUTHORITY GAP
The distance between what you know and what a prospect can recognise.
Your work may be excellent. But if your profile, examples and content feel disconnected, visitors have to assemble the case for hiring you themselves.
That distance is the Authority Gap. The Sprint gives those pieces a clearer structure.
The Sprint is for people who already have something valuable to say.
✓
A REAL SERVICE
You already sell consulting, advisory, fractional or expert services.
✓
EXPERIENCE WORTH SHOWING
You have client work, results, projects, lessons or proof.
✓
A BUYER WORTH CLARIFYING
You know the type of person or organisation you want to reach.
✓
WILLINGNESS TO PARTICIPATE
You are willing to bring your ideas, proof, expertise and feedback.
This is for established B2B consultants and independent experts. It is not for someone who is still deciding what they sell.
A QUICK CHECK
This may not be the right fit if…
× You want guaranteed leads or revenue
× You only need random LinkedIn posts
× You do not have a defined service
× You want someone to invent your proof
× You are unwilling to provide ideas and feedback
× Your main need is ads, branding or website development
× You want an unlimited done-for-you ghostwriting retainer
The Sprint gives your expertise a clearer path. It does not replace the expertise, proof or participation that make that path believable.
WHAT HAPPENS INSIDE THE SPRINT
I turn scattered ideas into a buyer-ready system.
01
Buyer definition
Who should understand your work first?
02
Problem map
What expensive problem are they already trying to solve?
03
Positioning statement
What should they remember you for?
04
Profile direction
Headline, banner, About, Featured section and CTA.
05
Proof map
Which experience, stories, results and examples should buyers see?
06
Five reasons to trust your approach
Why should a qualified buyer take your service seriously?
07
Content pillars
Which ideas should support your position?
08
Three flagship post briefs
The major ideas that establish your authority.
09
Seven supporting post briefs
The smaller ideas that reinforce your message.
10
Conversation path
How interest becomes a natural business conversation.
You get strategic briefs built around your expertise—not an unlimited ghostwriting retainer.
YOUR PART IN THE WORK
Your expertise is not something I replace. It is what I organise.
You bring:
Your ideas
Your client experience
Your proof
Your opinions
Your feedback
Your availability for two calls
I bring the structure. I help you decide what matters, what buyers need to understand and how every part should connect.
The result should still sound like you. Just clearer.
THE WAY I WORK
I am not here to make you sound like every other consultant on LinkedIn.
You do not need polished words that could belong to anyone. You need a message that reflects the work you actually do.
My job is to connect what you know, what you sell, what buyers understand, what your profile communicates, what your content proves and what your conversations lead toward.
No invented authority. No empty content calendar. Just a clearer path from your expertise to the right conversation.
START WITH YOUR SITUATION
Tell me what you sell and where your message feels unclear.
If you have a defined service and relevant experience, share a little about your situation. I’ll let you know whether the Sprint is a sensible fit.
FAQ
Before you decide.
No. The Sprint gives you the structure, positioning and content direction to communicate your own expertise more clearly.
The Sprint includes post briefs, angles and direction. It is built around your ideas and voice.
Yes. We need real experience, examples, outcomes, lessons or evidence to work with.
No. It improves the path between expertise, buyer understanding and conversation. It does not guarantee leads or revenue.
No. You need a clearer direction and a willingness to use the system consistently.
You leave with a positioning and content system you can continue using. Ongoing support can be discussed separately.
This is the initial founder-validation price while the Sprint is being tested and refined.
READY TO LOOK AT THE GAP?
If buyers need too much explanation, your message may be the problem.
You may not need more content. You may need a clearer connection between your expertise, your proof and the problem your buyer is trying to solve.
Check My FitNo pressure. No automatic calendar booking. Just a clear first conversation.
